Native Ads, as the name implies, are a form of advertising content that fits in with its environment ( for example the medium in which it is displayed).
As compared to other methods of advertising, native advertising seeks to adjust to the specific features of its placement, making the advertising experience natural, familiar, and therefore more attractive to the viewer.
Since the word is modern, it’s not surprising that the approach is often mistaken. Here are a few things you should know to get started with this new advertising strategy right away!
This Is Not Content Marketing
People associate native advertising with content marketing since this two have certain connections. Native advertisements, like content marketing, are generally tailored and quite well positioned, making the promotional experience more context-sensitive. However, this does not imply that all types of content marketing are equivalent to native ads.
Indeed, content marketing is much simpler because it includes the whole process. Whereas native advertisement relies solely on the advertising’s digital, content marketing takes into account factors such as improving delivery processes, choosing promotional strategies, and observing customer behavior.
Native advertisement, on the other hand, is determined by two major characteristics.
- It is informational in nature, with the aim of familiarizing the viewer with the material.
- It is non-disruptive because the viewer should not feel disturbed by the advertisement’s appearance.
Native Advertising Is Completely Risk-Free
Native advertising has been proven to be successful. The Native Advertising Institute literally invented an A-Z Encyclopaedia to help developers and bloggers get a better understanding of the subject. It not only provides an excellent interpretation of the word but also incorporates similar topics from A-Z.
When you use native ads, you’ll have to understand how to handle around stuff like:
- Native ads that are funded by a single brand are known as branded content.
- Correct labeling to stop giving the feeling that you’re seeking to trick the audience into buying something they didn’t want.
- The use of a call-to-action encourages readers to contact someone who may help them with direct service or purchase.
Native Advertising Isn’t a New Concept
It’s a fallacy that native advertising is a whole new phenomenon. Native ads, in particular, have a long and illustrious tradition.
The “Michelin Guide,” a traveler’s manual of routes, roads, and hotels published by the tire business Michelin in the early 1900s, is possibly the best example.
The method was unique in that it made no reference of tires at all in the book. Nonetheless, it significantly boosted the company’s profits because it was highly rated by a wide audience. This strategy was used by plenty of other businesses too.
They would create content that was automatically desired and welcomed by their future customers, incentivizing them to buy their products and services without even mentioning their product.
Although the term “native advertisement” was invented recently, the practice that undergirds it is as traditional as advertising itself.
Native advertising is used by a lot of networks to monetize websites and blogs. But you have to see what is the most suitable for your domain. MediaFem is one of the most well-known native advertising platforms in 2021. This is a huge network located in the United Kingdom that has been developing programmatic monetization for over ten years. The majority of websites use their ad codes to enable users to read more content on the same website or to increase referral traffic revenue.
Publishers can use the network, which is driven by a modern analytical engine, to do A/B monitoring, intelligent reporting, and personalization, both of which are vital for digital media performance. Publishers can select between header bidding and the standard One Ad Code solution for their solutions. This ad network offers video, online, mobile, and native ads in a variety of formats.
They pay in Net53 terms, and MediaFem does not charge any commissions and uses a 70% Rev. Share model for Publishers. These numbers are shared by all publishers, regardless of where they are located and are not averaged. MediaFem is the most prominent platform for content producers and small publishers to make large sums of money because you can pick any kind of ad that best suits your website or blog.
Also published on Medium.