Publishers considering experimenting with ad monetization on their websites should always keep video activity in mind. Video ads are one of the most attractive today, especially when it comes to Out-stream video. Just 2019, the United States invested approximately $ 40 million in video ads. As a publisher, you have the possibility to choose between the effectiveness of In-stream ads, which deliver the ads the moment the user clicks on the content, or you can monetize the Out-stream ads, to obtain a longer visible duration by being considered less invasive. That is why at MediaFem we always recommend our readers not to limit themselves to one type of video ad, but to achieve the best combination to be able to increase profits even more.
Today there are many possibilities that as a Publisher you can choose to monetize your website, we recommend the following Ad Networks:
Select Media is one of the best networks for the monetization of mobile and web video. Its platform allows publishers to access a network of quality and safe ads, although this is also why Select Media is so rigorous and demanding when choosing publishers. They operate in 50 countries, with more than 700 direct sites, and use advanced technology that takes RTB activity to the next level. It is an ideal platform for publishers in Asia and the United States. However, these should have approximately a minimum of 250,000 daily visits.
Excellent platform for the monetization of in-stream and out-stream video ads specialized in OTT demand. By not having a video content distribution service, SpotX works with approximately 2.5 billion videos served monthly, through its network of more than 1000 sites currently. It works only at CPM, reporting in real-time, but paying in Net60.
Although SpingServe is an ad server, it also offers a monetization opportunity for Publishers, connecting traffic to its long network of advertisers, agencies, and direct brands. It is easy to use, with a simple tag management system, a solid and large demand network, and flexible, real-time reports. Generally, it is recommended to use the network as a complement to monetization, and not as the main source of income for the Publisher.
Undertone network work with a limited number of high-impact ads and IAB standard video formats. It offers ads for in-banner and pre-roll video, not mid-roll neither post-roll. Undertone work with some of the highest rates you may find in this business, with limited demand and low filling rate. It’s suitable for premium publishers. The minimum requirement is about 500.000 users monthly.
MediaFem is a UK based network, with more than 10 years in activity. It connects Publishers from all the world to its programmatic demand, via RTB solutions. They offer both, video in-stream and out-stream to run in all formats. Their ads are filled covered with varied content, assuring almost 100% filling rate. MediaFem works with open and fix CPM, however, this is regulated according to the interest of the demand. Their tags generator system is the easiest you may find through every network. Once the publisher is in the platform, only have to select the format, copy the code, and deploy it in the HTML section. It’s easy, quick, and effective.
We conclude that video is a good choice for those publishers seeking to boost their profits and to achieve this it is important to find the right network. MediaFem offers experience, support service 7 days a week, and the possibility for the partner to regain control of their activity with complete transparency. If your site has at least 2 million visits per month, contact us. Our team will be at your disposal to achieve profit maximization through Header Bidding.
Which video ad network are you currently using?