The field of advertising, like technology, has changed. The term of the day is mobile ads. It is without a doubt one of the most successful ways to reach out to new clients.
According to the IAB’s internet advertising sales survey for 2018, “advertising delivered on a mobile device currently accounts for 65.1 percent of all internet advertising revenues.” Furthermore, according to the IAB’s 2020 survey, smartphone advertisement sales rose by 24% between 2018 and 2019.
In today’s always-on customer landscape, a successful promotional strategy must unquestionably target its cell phone audience. However, smartphone ads is a radically different area that varies greatly from conventional ad ideas.
Modern advertisers use a variety of advanced options to produce user-friendly smartphone advertisements in order to improve a brand’s reputation and drive more sales.
Mobile advertisements are the advertising industry’s response to a customer culture that is glued to their cell screens or mobile gadgets. In layman’s words, it’s the kind of product/service advertising tactic you see on phones.
Cell phone advertising can take the form of text-based ads, banner ads, images, or even mobile games.
Given the typical smartphone screen size, the ads are designed to fit into a narrower viewing space.
Digital ads are basically a subset of mobile marketing that collects data using conventional approaches and tactics. This can include customer profiles, backgrounds, lifestyles, and desires, among other things.
Instead of going out and physically targeting the audiences (posters, banners), mobile ads takes advantage of the prevalence of handheld devices.
When it comes to publicity strategies, the invention of smartphone ads has been groundbreaking. Its identified benefits include increased customer loyalty, cost-effectiveness, customized user relationships, and social media friendliness.
Types of Mobile Advertising
Mobile advertisements can come in a variety of shapes and sizes, as well as on a variety of platforms. Although marketers use each of the mobile advertisement solutions mentioned below, the suitability to a sector and the baseline approach determine the preference. When it comes to smartphone advertisement strategies and efforts, various social media networks operate accordingly.
What follows is a look at the various forms of mobile advertising solutions available and how they relate to the advertisement’s target.
The following is a list of the most common mobile advertisement formats.
Banner advertisements are the most traditional form of smartphone advertising. Web ads can be traced back to the origins of banner advertisements. However, in a world that is more obsessed with immersive rich media advertising, banner advertisements continue to thrive.
Banner advertisements are often found inserted in a web host page or an interface. Most of the time, they are represented by illustrations (or graphics with text) that are intended to catch the eye of customers. The objective is to redirect users from the host website to the advertiser’s page, where they can be converted into paying customers.
Banner ads are really attractive and common because they use bright colors, high-quality graphics, and “Call to Action” tabs. The greater the visual appeal, the greater the consumer response.
Although banner ads are still very cost effective and commonly used, the world is rapidly shifting to more modern alternatives such as gamification ads and video ads.
Having said that, banner ads are still very much alive and well.
Video ads are an extremely effective marketing medium for achieving a company’s target conversion estimates. When it comes to making a purchasing decision, shoppers will benefit greatly from product videos. Videos will easily offer a full visual experience, allowing viewers to get a better sense of the items in question.
A significant proportion of people stream content on their cell phones. In reality, viewing video on a phone has a greater effect and results in more conversions than watching video advertising on TV!
To view video advertising on a mobile screen, content designers and advertisers use a variety of techniques. Options such as optimizing a YouTube commercial, Shopping advertising that appear under the main video, and promoted commercials that appear at the beginning of video content are employed.
Full-screen or interstitial mobile advertising
Full-screen videos or images that are typically placed at app switching points are known as interstitial ads.
Let’s say you’re playing a video game. You’ve just finished Level 1 and are able to move on to the next game level. That’s when you’ll see a picture or a brief video ad appear. These are mobile interstitial advertisements.
Interstitial advertisements have a higher click-through rate than banner ads. The maxim for interstitial advertising, on the other hand, is to display them ONLY at interval stages. The advertisements appear naturally between the page switching points so that the consumer experience flow is not disrupted.
Text ads, graphics ads, and rich media ads are all possible. Finally, users are normally given the option to close the commercial by pressing the X button (usually on the top right).
Since these commercials take up the whole screen or the majority of the screen area, they are effective at capturing audience interest.
Native app-based advertising
Native advertisements are similar to banner ads, but they do not express information specifically, so they are classified as advertisement material. The advertisements are shown within the app’s natural atmosphere on the mobile device and thus blend in with the flow.
They have an edge because they are integrated as part of the smartphone world. They are unblockable.
As a result, the commercial is shown to selected users without inducing forced interruptions. The appearance, controls, and interface elements are consistent with the rest of the software.
What Is The Most Popular Mobile Ad Network?
It’s hard to say which ad network is the best. Why is this so? Since they all provide various types of ads, ad units, configurations, and so on. Nonetheless, MediaFem will point you in the right direction.
This is a full-service SSP network with over 13 years of smartphone ad monetization experience. This app is operated by a new analytical technology, and the platform provides advertisers with critical digital media success capabilities such as A/B monitoring, intelligent reporting, and personalization functionality.
This is an advertisement platform for app, website, and blog publishers that helps them to earn money by providing advertising space between their material to put advertisements. The publisher gets money from the network for each impression or click on these commercials.
You simply need to enter the code given by MediaFem and wait for one of the visitors to click on it. Best of all, MediaFem is smart and understands how to view the content of your smartphone app, ensuring that the ad you place is relevant to what is on your app.
Paying in Net53 terms, MediaFem does not charge any sum cost as they work with a Revenue Share model 70% for Publishers and 30% for them. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. In this way, ads are placed naturally and you get clicks much more easily while your daily users thank you for having made that recommendation.
Also published on Medium.