With 87 percent of websites incorporating video content into their marketing strategies in 2019, video advertisement has been a major player in the online advertising environment in recent decades. The word “video advertising” refers to all internet display commercials that include video and ads in other formats that appear inside or near the video source.
Africa’s increased internet traffic, on the other hand, was in the spotlight this year. This was evident in the thousands of African users who began flocking to the internet at the same time as watching video advertisements. In 2021, there was a significant increase in traffic, which peaked in March and is now at very high levels. Africa’s online navigators offer a clear rundown of this movement.
According to some estimates, overall video ad spending in Africa will reach 62.1 percent by 2023.
Video advertisement has a number of advantages, including increased market reach, a more active audience, and better-performing ads. We’ll go through the various styles of video ad creatives available in this guide for African Publishers.
In-Stream Video Ads
The most popular form of video ad is in-stream video advertising. These advertisements appear before, throughout, or after a piece of video content and are shown inside the primary video player, which is where the video content is actually watched. Since they appear in parallel with the video content, these ads are often known to as Linear Video Ads.
Types of Linear Video Ads
Pre-roll: Video advertisements that appear before the video material.
Mid-roll: Video advertisements that appear through video content, pausing it and then restarting it until it is done.
Post-roll: Video advertisements that appear after the video material has finished playing.
Non-Linear Video Ad
Non-Linear Video Ads appear in the background as video content is being played without interrupting it. When you click the ad during playback, the content is usually paused.
Types of Non-Linear Video Ads
Overlay Ads: Ads that appear in the lower portion of the video player when the video is playing. This ad style partially obstructs the video and lasts 5-15 seconds before crashing into a smaller size. This ad format will typically occupy 20% of the bottom of the video material, but the user will not be forced to watch the ad until seeing the expected content.
Non-overlay Ads: Ads that appear alongside video content but below the key field of video replay, ensuring that the visual content is not obstructed.
Companion Advertising: Ads that appear around video content are referred to as companion ads because they appear alongside the commercial. These advertisements are available in a range of types of formats, including rich media and text.
In-Banner Video Ads: Generally video-embedded banner ads that are induced to appear on a website containing video content.
In-Page Video-Ads: Display advertisements that are deliberately positioned to reveal on a website with an embedded video player are known as in-page video ads. These advertisements can be put on a website that doesn’t have any video or other streaming content. This ad style typically takes up a lot of room on a website, but some ad networks can accommodate smaller placements.
In-Text Video Ads: Ads that are activated when a user navigates to a certain section of the text content and an overlay appears, playing a video ad related to the text. These experiences are user-initiated, and if the user wants to scroll, the video ad will stop.
Sponsorship Graphics: Ads that appear in the form of graphics or video elements inside a video player. These are usually shown as a labeled video player skin that runs past the main screen of the video player and can operate before or after the video playback. Sponsorship graphics can be put in, near, or adjacent to the video playback, and they usually stay on screen for the duration of the video. Interactivity could be available outside of the video replay window in some cases.
As you can see, If you can see, new video advertising has a wide range of possibilities for enticing viewers. Video ads are used by a lot of networks to monetize their websites and blogs. You must, however, choose which is better for your blog or website. MediaFem is one of the most successful video ad networks. For more than thirteen years, this network, based in the United Kingdom, has focused on programmatic monetization. Most blogs use ad codes that allow readers to read more content on the same page while also earning money from referral traffic.
Publishers can use the platform, which is driven by a cutting-edge analytical engine, to conduct A/B testing, advanced reporting, and personalization, all of which are critical to the success of emerging technologies. For their implementations, publishers can use header bidding or the more traditional One Ad Code strategy. This advertising network provides video, online, mobile, audio, and native ad formats.
They pay in Net53 terms, with MediaFem not charging fees and paying Publishers 70% of revenue. These numbers are not averaged, and they are shared by all publishers, regardless of location. Since you can choose any kind of ad that best fits your website or blog, MediaFem is the most popular platform for content owners and small publishers to earn large amounts of money.
Also published on Medium.